The evenings are lighter, restrictions are easing and Spring has officially sprung! It’s been a month of big headlines, strong activism and perhaps a glimmer of promise for the return of normality. Here’s our round-up of things we’ve been up to this month.

What we're reading

International Media Consumption Report

The past year has accelerated changes in consumer behaviour, from continual decline in traditional media channels like press, to the increasing uptake in streaming. We recommend diving into this latest media consumption report.

Download The Drum’s report here

How marketers can reconnect with customers and colleagues in a digitised world

“With the world of work and brand interactions both becoming more digital, distance will remain a factor in relationships with teams and customers, but forward-thinking marketers are strengthening those connections with strategic use of incentives.”

Read MarketingWeek’s article here

‘Slow living’ the new fast-rising consumer trend.

More and more people are watching ‘Slow Living’ videos and applying the concept to their daily lives through new hobbies linked with the slow living movement. But what does this mean for marketers and brands?

Read Think With Google’s article here

What we're loving

Peugeot’s Rebrand

From the dated lions body to a strong coat of arms, it seems as though Peugeot are looking to travel a little upmarket. The new logo, website and brand launch campaign, ‘The lions of our time’, is certainly bolder, more fierce and more premium in it’s look and feel. We like it.

Watch the campaign video here

B&Q We will Grow Again

B&Q’s ‘We will Grow Again’ campaign has launched this month and it certainly feels timely. Bringing with it hope and promise of what’s time come and comfort that even throughout the darkest of Winters it takes just one small ray of light to bring everything back to life. So far we’ve seen the TVC and some prominent OOO placements.

Watch the campaign video here

What we're watching

Netflix’s Seaspiracy

Seaspiracy provides an uncomfortable and challenging look at the industry behind, and the environmental impact of, fishing. It’s no secret that climate change and trends towards more sustainable living have been hot topics for some time now and this documentary certainly doesn’t shy away from the realities of human impact on our oceans and eco-systems.

Whilst the documentary has received some backlash, as it to be expected with anything so divisive, it’s a dramatic and blunt look at the results of decisions we make as consumers every day.

We can’t promise that you’ll like it but nevertheless it’s a must watch, whether you enjoy or not.

What we're working on

Mckenzie Intelligence is a geospatial data and imagery analysis intelligence company. As their business scaled up and gained more traction, they decided it was time for a rebrand.

They approached us to develop a new brand identity. The objective was to position the company as a grown up and professional business and help them stand out in the market-place and generate new business.

As part of the wider rebrand, we designed and built a new website to better reflect the development of the business and sophistication of the products and services.

What we're celebrating

This month we celebrated International Women’s day and how great was it to be able to celebrate this day with the first female Vice President of the United States in office. However, amongst the vast and numerous strides in right direction for female equality, there is still a need to #choosetochallenge and keep pushing to place Women at every table where decisions are being made.

There are still huge challenges in achieving gender equality and we’ll continue to support and educate our teams to make a difference.

What we're looking back on

One year at home.

This time last year we were all sent home on the government’s orders and we were settling into the work from home lifestyle and discovering a number of WFH perks. A year on, we’re wondering how many of these still hold true. We can’t say that our fashion choices have improved (in fact they have certainly worsened) but our snack game, precious extra hours and our even more honed communication skills are holding strong.

Take a look back at our original ‘Business as Unsual’ blog for a throwback to when we thought this might be a short-lived affair.

All the best,The Sema4 Team