You might think of billboards as towering structures lining busy highways, but what if we told you that the next big thing in advertising is washing away with the tides? Enter Smyle’s groundbreaking collaboration with Tim Hoekstra, the sand artist extraordinaire, to create a jaw-dropping (pun intended) sustainable beach billboard!

Picture this: the golden sands of IJmuiden beach stretching as far as the eye can see, adorned with a 30 x 40 m2 masterpiece advocating for a plastic-free world. But here’s the kicker – it’s not your ordinary billboard. No siree! This work of art is made entirely of sand, courtesy of Tim Hoekstra’s skilled hands and Smyle’s commitment to sustainability. Click here to view the full video

In a world drowning in plastic waste, Smyle is making waves with their innovative toothpaste tablets packaged sans plastic. And what better way to drive home their message of eco-friendliness than with a billboard that literally disappears with the tide? It’s like magic, but better – it’s sustainable!

But wait, it gets even better! Behind this genius campaign is none other than Fitzroy, the ad agency wizards from Amsterdam. Mischa Schreuder, the creative maestro behind the curtain, shares Smyle’s passion for preserving our planet. “At Fitzroy, we aim for communication that contributes to nature and the environment,” says Schreuder. “And Smyle does this day in, day out with their plastic-free toothpaste.”

So, next time you hit the beach, keep an eye out for more than just seashells and sunbathers. Look for the Wash Away Billboard – a testament to the power of collaboration, creativity, and the fight against plastic pollution. Who knew dental care could be this cool?