Should hospitality brands invest in advertising during COVID?

The IPA have spotlighted some of the best essays from their MIPA qualifying...


December Round Up

It’s that time of year again when all things sparkly and tacky take over...


November Round Up

From Christmas adverts to crazy charity stunts, find out what we have been...


October Round Up

Well, Autumn sure landed with quite the thud this month, didn’t it? Here’s...


Hot topic: Brand Sustainability

CSR the buzz word of the noughties …. Companies found themselves under...


In Pole Position

At Sema4 Towers, we are a bunch of petrol heads and with years of automotive...


How will 5G affect the industry?

5G is fast approaching. In 2020, possibly even 2019, 5G will revolutionise the...


Colour of the year 2019

16-1546 is Pantone’s colour of the year for 2019 – a colour which...


Don't forget your out of office

As we near the end of the year there is no better feeling than putting your Out...


Consumer Expectations in a Digital World

I recently attended an IPA course concerning the continuously changing digital...