Get ready to add a pop of flavour to your home decor because Heinz and Lick are teaming up to spice things up in the world of interior design! That’s right, folks – forget about traditional beige and boring white because there’s a new colour in town, and it’s inspired by everyone’s favourite condiment: Heinz Tomato Ketchup.

Introducing Red HTK 57, the limited-edition paint color born from the delicious collaboration between Heinz and Lick. This vibrant hue, developed in partnership with Wonderland, The Kitchen, and Hope & Glory, captures the iconic red of Heinz’s famous ketchup, bringing its timeless appeal straight to your walls.

Tash Bradley, Lick’s director of interior design and colour psychologist, describes Red HTK 57 as “energising and eye-catching,” with a richness and depth that will elevate any space in your home. From kitchen walls to cabinets and even your dining room table, this bold color is guaranteed to make a statement and add a touch of personality to your surroundings.

But wait, there’s more! This collaboration isn’t just about paint – it’s about celebrating the love for Heinz Ketchup in all its forms. Thiago Rapp, Heinz’s head of comms and brand build, expresses his excitement, saying, “We hope our Heinz Ketchup fans will love this as much as they love our sauce and have some fun adding this iconic color to their homes.”

And Lucas London, chief executive of Lick, couldn’t agree more, stating, “For decorating your plate, it can only be Heinz Tomato Ketchup, and for decorating your walls, it can only be Red HTK 57.” It’s a match made in design heaven!

But that’s not all that’s cooking in the world of Heinz. This collaboration comes hot on the heels of a series of exciting ventures, including a playful campaign featuring chefs and the introduction of a pasta sauce range. Plus, who could forget the mouthwatering Heinz and Absolut vodka pasta collaboration or the daring experimentation with Hot Cross Bun mayonnaise? It’s clear that Heinz isn’t afraid to think outside the bottle.

So, if you’re ready to add a dash of flavor to your home decor, grab a can of Red HTK 57 paint and let your creativity run wild. After all, when it comes to making a statement, nothing beats the classic taste of Heinz – whether it’s on your plate or on your walls.