Even though our summer is not panning out as we thought, with minimal sunshine and lots of rain, we turned our focus to all things bright, colourful and happy this month to give us those summer feels. Here's what we've been up to.

What we're reading

How game changer app Too Good To Go plans to solve world’s food waste problem

Food wastage is trashing the environment, but sustainable food delivery app Too Good to Go might hold the solution. Wouldn’t it be wonderful if the answer to the world’s climate problem could be fixed by opening your gob? Well, actually… it can, according to the world’s largest B2C marketplace for surplus food, Too Good To Go – a digital alternative to ’skipping’, only less bin juice and more legal.

Read the article here



Experiences make memories – it’s time for brands to be bold again 

Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.

Read full article here

Measurable action: How agencies are using creativity to inspire social change

In a year as transformative as it has been challenging, it’s no surprise that there’s been soul-searching across the advertising industry. As agencies of all sizes have sharpened their purpose and focus, they’ve doubled their efforts in building a more equitable, sustainable, and inclusive society, through the brands they work with and the stories they tell.

Read the full article here

What we're loving


Europes largest street art festival has returned to our beloved city and we are happy to announce is now in full swing, filling our streets with colour. Bedminster is hosting artists from around the world as they come together to paint 75 walls in 75 days. This will then culminate into Upfest, crafted by POSCA, a festival where hundreds of artists who will be painting LIVE! over the bank holiday from 28th to 29th August at Greville Smyth Park. There will be a superb range of festival food, crafts and clothing stalls. We cant wait, but In the meantime we are loving getting our walking boots on and hitting the streets of BS3 to see what gems we can find.

Cannes Lions Big Winners

After the 2020 Cannes Lions got cancelled due to the pandemic, it great to see it finally back, albeit virtually. Lucky for us it’s a bumper year as they honour work from 2020 and 2021. Adland has made it clear just how much a Cannes Lions award means via an outpouring of joy by the winners across social media. We have loved seeing the winners getting announced, celebrating creativity, and inspiring us to always improve. Personal favourites have been the Bodyfrom PainStories,  Dove’s Courage is Beautiful campaign and Mastercard’s True Name.
You can see a full list of all the winners here.

What we're watching

The Euros 20/21

The Euros are back and after a miserable 18months it’s great to have something to unite us all and provide a much needed escape. Even some of our less than enthusiastic football fans have appreciate the daily football catch up in our office. Our very own Des Lynam (a.k.a Magic Mike) has been sure to keep us all update with the highlights on and off the pitch. With the obligatory sweepstake in place we all waited with bated breath to see who would flounder at the first hurdle. Whilst it was a thrilling start with England not losing their first match, the first time they’ve won the opening game of a European Championship, we have also experienced the kind of high drama that helps put life into perspective. Danish midfielder Christian Eriksen collapsed face first into the pitch with no other player near him during his side’s match against Finland. It brought home to us all just how unifying nature of sport can be: Uniting supporters, both teams, competing nations with a love for the beautiful game around the world.

What we're working on

Canopy by Hilton Paris Trocadero

To support the launch of the Hilton’s newest hotel in Paris, Canopy by Hilton Paris Trocadero, we created a series of videos to drive awareness of the opening through paid social media activity. Taking the key selling points of the hotels amenities and location, we’ve targeted the domestic audience that are ready and rearing to explore Pairs’ sought after Trocadero district.

What we're looking back on

Baking the world a better place

Looking back to last year when the S4 crew donned their aprons and whipped out whisks to raise money for cancer research.  What a scrummy way to help make a difference. Not sure our waistlines were thanking us. What an amazing bunch of bakers we are though, not bad for a bunch of amateurs. Maybe its time we dusted off those cake tins again… we are feeling peckish!

All the best,The Sema4 Team