Brands and the Vegan Halo

There’s little doubt that veganism is increasing hugely in popularity,...


Happy birthday, digital advertising

This month the humble banner ad turned 25. Despite this impressive milestone...


Spotify and the forgotten Generation X

Sandwiched between boomers and millennials, Gen X has become something of a...


Brand Truth

At SEMA4 we love a good browse of what brands in this glorious industry are up...


WWF and the war against plastic

Urban legend has it that the average person eats eight spiders per year while...


A winning partnership

Top tips for getting the best from your agency How strong is your partnership...


Giving a big V to The Big C - The sky's the limit!

    Here at SEMA4 HQ we made a decision in January 2019 that we...


Shake it off!

Handshakes are boring right? Men in suits, sealing a deal. Politicians playing...


What does Brexit mean for Brands

With the UK’s exit of the European Union fast approaching, we are undoubtedly...


International Women’s Day 2019

Who runs the world? …well if any of you enjoy a little throwback to some...