Brands and the Vegan Halo

There’s little doubt that veganism is increasing hugely in popularity,...


Happy birthday, digital advertising

This month the humble banner ad turned 25. Despite this impressive milestone...


Spotify and the forgotten Generation X

Sandwiched between boomers and millennials, Gen X has become something of a...


Comedy Store

Ah, Britain. Where else would you find the likes of Barber Streisand, Bonny...


Brand Truth

At SEMA4 we love a good browse of what brands in this glorious industry are up...


A winning partnership

Top tips for getting the best from your agency How strong is your partnership...


Shake it off!

Handshakes are boring right? Men in suits, sealing a deal. Politicians playing...


What does Brexit mean for Brands

With the UK’s exit of the European Union fast approaching, we are undoubtedly...


Love is in the air

The day of Love is fast approaching! Whilst it may not be everyone’s cup of...


Plastic recycled

At Sema4, we’re passionate about sustainability and taking care of the...