Travel Marketing in 2026: The Brands Winning Attention Are Selling More Than a Place

Travel has always been an emotional purchase. People rarely spend thousands of…


Why Experience Is Quietly Becoming Marketing’s Most Valuable Asset

A strange thing happens when you spend long enough in marketing. You start to…


A Sweet Mission: Creating Belonging for All

Have you heard the sweet news? M&M’s, the iconic chocolate brand loved by…


Chunky chocolate with a weighty message

Tony’s have always said that they are an impact company that makes chocolate…


Brands and the Vegan Halo

There’s little doubt that veganism is increasing hugely in popularity,…


Happy birthday, digital advertising

This month the humble banner ad turned 25. Despite this impressive milestone…


Spotify and the forgotten Generation X

Sandwiched between boomers and millennials, Gen X has become something of a…


Comedy Store

Ah, Britain. Where else would you find the likes of Barber Streisand, Bonny…


Brand Truth

At SEMA4 we love a good browse of what brands in this glorious industry are up…


A winning partnership

Top tips for getting the best from your agency How strong is your partnership…