Brands and the Vegan Halo

There’s little doubt that veganism is increasing hugely in popularity,...


Happy birthday, digital advertising

This month the humble banner ad turned 25. Despite this impressive milestone...


Spotify and the forgotten Generation X

Sandwiched between boomers and millennials, Gen X has become something of a...


Brand Truth

At SEMA4 we love a good browse of what brands in this glorious industry are up...


WWF and the war against plastic

Urban legend has it that the average person eats eight spiders per year while...


A winning partnership

Top tips for getting the best from your agency How strong is your partnership...


Love is in the air

The day of Love is fast approaching! Whilst it may not be everyone’s cup of...


Plastic recycled

At Sema4, we’re passionate about sustainability and taking care of the...


How will 5G affect the industry?

5G is fast approaching. In 2020, possibly even 2019, 5G will revolutionise the...


Colour of the year 2019

16-1546 is Pantone’s colour of the year for 2019 – a colour which...