Spotify and the forgotten Generation X

Sandwiched between boomers and millennials, Gen X has become something of a...


Brand Truth

At SEMA4 we love a good browse of what brands in this glorious industry are up...


WWF and the war against plastic

Urban legend has it that the average person eats eight spiders per year while...


A winning partnership

Top tips for getting the best from your agency How strong is your partnership...


Love is in the air

The day of Love is fast approaching! Whilst it may not be everyone’s cup of...


Plastic recycled

At Sema4, we’re passionate about sustainability and taking care of the...


How will 5G affect the industry?

5G is fast approaching. In 2020, possibly even 2019, 5G will revolutionise the...


Colour of the year 2019

16-1546 is Pantone’s colour of the year for 2019 – a colour which...


Cheers to 10 Years

We are in a celebratory mood at SEMA4 as we mark our 10th Anniversary of being a...


The Power of 4

Not that we are biased in any way but we do like it when our favourite number...