It's that time of year again when all things sparkly and tacky take over our everyday lives, and Mariah Carey seems to be on every radio station. Why not sit down with a mince pie (or two) and catch up with what we been talking about this December!

What we're reading

Burger King rebrands to ‘Burger Queen’ for Stevenage FC

To support inclusivity in the sport, the Burger King® brand is sponsoring the Stevenage FC women’s team and rebranding to “Burger Queen”. Read more about how this stunt is generating a real buzz.

Read Ad Age’s article here

2020 round-up: The year in media – a news overhaul, adtech’s reckoning & Disney+ explodes

As we get ready to shake the dust off 2020, The Drum is rounding up some of the key stories, interviews and work that have shaped the year.

Read The Drum’s article here 

Trends 2021: Refining agility and bubble trouble

As we approach 2021, Marketing Week has identified the key opportunities and challenges that will shape marketers’ working world.

Read Marketing Week’s article here

What we're talking about


This year we are putting our best foot forward, and instead of sending out gifts to all of our clients we are donating money to local Bristol Charity, Step By Step, who help young people who are facing hard times, by providing them with accommodation and support.

Find out more about this fantastic charity here


Brexit is a huge event challenging our country’s sense of identity. Whilst the political implications are enormous, Brexit will also have a huge impact on brands as they adapt to a shifting idea of Britain and Britishness. Only time will tell how this all unfolds but we hope that 2021 will herald an opportunity for brands to renew themselves. Whether you agree with it or no Brexit is looming and will undoubtedly bring a new age to Britain, for good or for worse.

What we're watching

It wouldn’t be December without hot chocolate, blankets and weekends spent watching Christmas Movies. Whilst some of the SEMA4 crew are fans of the modern hits some of us still turn to the classics to get our festive fix. 

Here are just some of our favs, old and new.

What we're working on

Hilton Winter Offer 

This month we are celebrating the successful launch of the Hilton Winter offer campaign Europe, the Middle East and Africa. A multi-channel campaign across 17 languages delivered in record time. Reaching our audiences through email, display, social media and owned channels we expect the campaign to meet and exceed its KPIs and objectives.

What we're looking back on

Sema4 Christmas Parties!
Sadly this year we wont be able to all unite for our annual big Xmas Knees up, but that doesn’t mean that we cant look back on memories from Christmas Dos past and remind ourselves how lucky we are to work with such a good bunch of humans!


It’s been one hell of a year but everyone here at Sema4 is smiling and ready to take 2021. We look forward to seeing you all again in the new year!

All the best,The Sema4 Team