With the vast amounts of dollar that the different camps throw at the American Presidential race, its no surprise that associated content quickly builds up as the respective candidates vie to get as many people to see their messages as possible.

With the arsenal of digital and data led delivery systems the advertising and marketing industry have at their disposal, it sometimes takes a step back to see the simplest and most effective way of delivering that message. Which is exactly what Stephen O’Neill did for an internal creative award at London agency AML. A great example of an idea flying far beyond its original remit – picked up and used to great effect by the Economist.

Other Presidential candidates are available.