The countdown is truly on and the excitement of the World Cup is building here at SEMA4. So how are we embracing it and getting prepared for the biggest sporting event in the world?

Well, the wall chart is up, all the teams have been picked from the ‘hat’ for our sweepstake and the odd football song is being played on the Sonos speaker (‘Three Lions’ being our favourite, of course). There’s even been talk of a projector being brought in for the daytime kick-offs…

The news is…there’s another team we’re backing as well as England. We’re right behind Columbia, with their on-brand yellow shirts and black stripes. A truly magnificent colour combination. We’ve even put in an offer to sponsor their training kit, although we’re still waiting to hear back.

Enjoy the colourful festival of football over the next few weeks!